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Ad Hoc practice groups match experts with clients' specific needs
Most of Ad Hoc’s B2B technology clients have gained at least 400% more media coverage each year they partner with us. And some have realized triple digit year-over-year revenue growth. We achieve these results by matching subject-area specialists in each Practice Group to the needs of the individual client.
Technology Marketing
Financial Services
Healthcare IT/Biotechnology
Internal Communications
Litigation PR
Telecommunications
Technology Marketing Practice Group
With at least 15 years of technology marketing experience a piece, the members of Ad Hoc’s Technology Marketing Practice Group have advised industry veterans who built such brands as Sun Microsystems, WebLogic, Apple Computer, Hewlett-Packard, West Corp, StarTek, ISS, AT&T, FedEx, and the Mayfield Fund.
Through award-winning technology public relations, Ad Hoc clients consistently appear in top-tier national business media including The Washington Post, The Wall Street Journal, CBS MarketWatch, CNN, Associated Press, Dow Jones News Service, Business Week, USA Today, Business 2.0, Red Herring, The New York Times, Forbes, Financial Times, Fortune, and San Jose Mercury News.
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Financial Services Marketing Practice Group
For nearly a decade, Ad Hoc’s Business to Business Financial Services Marketing Group has successfully marketed accounts receivable management services, electronic funds transfer companies, credit card authorization and processing firms, on-line bill paying and presentment offerings, and bank security systems services.
Recently, team members implemented a global business to business marketing strategy for an enterprise e-payments software company; built publicity for banking software that enabled the first shared Automated Teller Machine (ATM) network for the Dalian Credit Card Network of China; marketed banking software that enabled the first U.S. stored-value smart card deployment; and set the public relations strategy for several home banking software initiatives.
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Healthcare IT/Biotechnology Practice Group
Ad Hoc’s Healthcare IT/ Biotechnology Practice Group has provided national press outreach, product launches, and Wall Street analyst tours to international health and life sciences companies and drug discovery and development companies. We also serve medical device manufacturers and laboratory information management systems firms.
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Internal Communications Practice Group
Communicating like a company insider, Ad Hoc’s Internal Communications Practice Group helps owners, corporate communications departments and human resources address sensitive issues like unionization and downsizing. Working together, we articulate leadership’s vision to employees at headquarters and in far-flung branch offices. We can also develop company-wide employee incentive campaigns to increase motivation and revenue.
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Litigation PR Practice Group
For law firms and mid market business-to-business technology companies serious about protecting their brand and intellectual property, Ad Hoc’s Litigation PR Practice Group develops communications strategies that support and maximize legal strategies.
Ad Hoc is the only firm of its kind in the nation to have a U.S. Registered Patent Attorney lead a team comprised of trained crisis management counselors, media strategists, and a licensed attorney.
The practice group is also unique in its flexible business model, which builds equity in the client relationship by allowing clients to pay for counsel on an as-needed, as-used basis without huge monthly retainers.
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Telecommunications Practice Group
Over the course of a decade, Ad Hoc has represented a variety of players in the telecommunications industry.
For example, we supported Nortel Networks Broadband Business Unit’s launch of HomeDSL; Terayon Communications Broadband Systems’ commercial rollout of its Multi-function, Multi-service Access Platform (MMAP) initiative; and West Corp’s entrance into the teleconference market.
We have also worked with business VoIP and IP Telephony service providers, teleservices companies, and call centers.
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Next steps: Weighing the benefits of partnering with a full-service agency? Get help from the business to business technology marketing and public relations experts. Call us at (702) 567-1115 or email us. |
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