Practice Groups
Deep Experience in Vertical Marketing and Industries
We help clients achieve quantifiable success by matching subject-area specialists in our Practice Groups with your individual marketing strategy needs.
- Technology Marketing
- ITO/BPO
- Financial Services
- Healthcare IT/Biotechnology
- Internal Communications
- Litigation PR
- Communications, Media and Entertainment
Technology Marketing
It is no overstatement that technology marketing is what we do best. Ad Hoc has launched hundreds of products and services in international markets since 1996, giving us a global perspective on the marketplace and street credibility in the industry. From start-ups to industry brands, we understand how to differentiate you from the competition. Our team has the experience in information/network/data security, ITO, CRM, and networking through to gaming, software-as-a-service and cloud computing. This experience and credibility helps us get results fast. In 30 days, we helped a Silicon Valley software company achieve:
- $5 million in publicity value
- More than 6 million impressions, and greater than 300 media mentions
- An ROI of 4,853% on the three-month engagement
ITO/BPO
For nearly a decade, international BPO companies have trusted Ad Hoc to strengthen value propositions, creatively convey unique market positioning, and develop messaging themes for marketing communications. Serving many of the top 20 global BPO service providers, ITO providers, and other teleservices companies and call center technology providers, Ad Hoc is a domain expert delivering creative and winning product strategies. Our most recent success was helping a $6 billion BPO company become one of the first global outsourcers to incorporate all aspects of the call center customer lifecycle – sales, service and analytics – into a single social CRM solution which is slated to produce $25 million in revenue in the next three years. We helped another global BPO secure a new, multi-million dollar contract with the largest cable company in North America, and fill its pipeline with potential new business prospects projected at $10-$20 million
Financial Services Marketing
Ad Hoc’s B2B Financial Services Marketing Group has successfully marketed insurance, accounts receivable management services, electronic funds transfer companies, credit card authorization and processing firms, on-line bill paying and presentment offerings, and bank security systems services.
We implemented a global B2B marketing strategy for an enterprise e-payments software company; generated publicity for banking software that enabled the first shared Automated Teller Machine (ATM) network for the Dalian Credit Card Network of China; marketed banking software that enabled the first U.S. stored-value smart card deployment; and set the public relations strategy for several home banking software initiatives.
Healthcare IT/Biotechnology
Ad Hoc’s Healthcare IT/ Biotechnology Practice Group has provided national press outreach, product launches, and Wall Street analyst tours to international health and life sciences companies and drug discovery and development companies. We also serve medical device manufacturers and laboratory information management systems firms.
Internal Communications
Communicating like a company insider, Ad Hoc’s Internal Communications Practice Group helps owners, corporate communications departments and human resources address sensitive issues like M&A employee and location integration, unionization and downsizing. Working together, we articulate leaders’ vision to employees at headquarters and in far-flung branch offices. We can also develop company-wide employee incentive campaigns to increase motivation and revenue.
For example, our team managed the pre- and post-acquisition communications for a client’s multi-million dollar acquisition of a European company. We served as project manager for the internal and external deal disclosure communications, client meetings, and employee town hall communications. Post-acquisition, we mapped a strategic plan to integrate the acquired company’s brand, marketing programs and messaging, and sales presentations and served as the tactical implementers of that integration to preserve the culture, brand equity and client trust of the acquired company in the region. We continue to oversee and guide the marketing activities to ensure consistent and correct messaging is delivered to internal and external parties.
Litigation PR
For law firms and mid-market, B2B technology companies serious about protecting their brand and intellectual property, Ad Hoc’s Litigation PR Practice Group develops communications strategies that support and maximize legal strategies.
Ad Hoc is the only firm of its kind in the nation to have a U.S. Registered Patent Attorney lead a team comprised of trained crisis management counselors, media strategists, and a licensed attorney.
The practice group is also unique in its flexible business model, which builds equity in the client relationship by allowing clients to pay for counsel on an as-needed, as-used basis without huge monthly retainers.
Communications, Media and Entertainment
During the past 15 years, Ad Hoc has represented a variety of hardware, software and infrastructure players in the communications industry, as well as international media and entertainment developers and publishers in Europe, India and the United States. We launched the first 3-D Bruce Lee martial arts fighting game developed for the Apple iPad, iTouch and iPhone. And, we helped a global BPO secure a new, multi-million dollar contract with the largest cable company in North America, and fill its pipeline with potential new business prospects projected at $10-$20 million.